Tools
Cost per lead calculator: cold calling vs direct mail.
Mail is priced per piece and calling per hour, which makes them hard to compare. This puts both on the same footing: what you pay for each qualified seller.
LandDial
$0 per qualified seller
0 qualified sellers for $0 a month
Direct mail
$0 per qualified seller
0 qualified sellers for $0
Estimates only. Mail figures are your inputs, and LandDial figures use the published per caller range. Your market will differ.
How the math works
Direct mail: records times cost per piece gives your spend. Records times response rate times the share of responses that qualify gives your qualified sellers. Spend divided by qualified sellers is your cost per lead.
LandDial: the plan price divided by the qualified sellers its callers produce, using the published range of 20 to 30 per full time caller per month.
Mail response rates vary a lot by market, list and offer. Use your own numbers from past campaigns if you have them. For more on the tradeoffs, read how to find off market land deals.
Get your first land sellers on the phone this month.
Tell us your counties and acreage. We will show you the records, the script and what a week of calling looks like.